Environmental Design

Experiential Design

Experiential Design: Creating an Environment that Communicates

User experience is not a buzzword. It’s not an app. It’s not a feature. It’s everything, everywhere. Experiential design is key to engaging your audience. By intentionally creating an environment that produces an indelible experience, your audience not only returns, but brings others with them. Environmental graphic design becomes experiential through your wayfinding signage, architectural design and branded areas that create experiences for those navigating your spaces. Across the United States and in a variety of industries, Signworks creates environments that effectively communicate.

Using environmental graphics to make the form match the function.
Messages, information and imagery that facilitate the flow of the experience.
Public installations and landmarks that create experiences unique to the space.

How To Do Experiential Design

The best experiential design tells a story about the brand that starts outside and continues within your space. Designing with the user experience in mind requires an integrative approach to your environment. Understanding your brand and your audience as well as how they connect with each other is the first step. The entire experience focuses on the audience, not the brand itself. And, it culminates in the audience thinking and feeling a certain way and elicits an interaction with your brand.

Experiential Marketing Statistics


Of consumers surveyed said they would make a post about an experience on their social media pages.


Of brands say they will execute more event and experiential programs this year compared to last year.


Of marketers use experiential marketing as a vital part of a brand’s advertising strategies.

My company has partnered with Signworks for several large installations over the past few years. I say “partner” because they are more than a service provider. Their team is extremely intuitive and creative – excited to sit down from the very beginning of a project to learn about our business objectives and provide out of the box ideas and concepts. Their quality of work top notch and we truly value our partnership!

Megan Lingerfeldt

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