The signage industry is an incredibly versatile and widespread market. Stores, companies, charities, and even schools rely on signage to spread awareness of their brand or message.
But how big is the signage industry? As a signage company in Indianapolis, we understand the ins and outs of the industry and can provide insights into its reach, impact, and worth.
In this article, we’ll help you understand exactly how big the signage industry is and why you need to take advantage of it.
To explore our custom signage options or get started, contact our team at Signworks Thinks today.
Who Uses Signage?
Signage is prevalent in nearly every industry across the globe. It helps create a visual identity for businesses, organizations, and individuals. With clear and consistent messaging, anyone can make an impression and an impact on their target audience.
Because of this, signage is often used by:
- Retail stores
- Hospitality businesses
- Schools
- Events and exhibitions
- Medical clinics and hospitals
- Construction companies
- Politicians and government bodies
- And many more
Digital Signage vs Printed Signage
When looking at the impact and size of an industry, it’s important to understand the different markets within that industry. Signage comes in all shapes and sizes, but is often broken down into two categories: printed and digital signage.
Printed Signage
Printed signage refers to any physically printed signs, such as billboards, banners, in-store signage, and more. Printed signage is often more affordable to make and, in some cases, is longer-lasting.
Because of this, it is seen as a very cost-effective and efficient way of spreading information, making it a popular choice. Likewise, it is often more sustainable, which can make it better for a business’s reputation.
Currently, the printed signage market’s estimated value sits at over $40 billion. By 2034, this market is projected to reach a value of upwards of $50 billion. It also has an estimated compound annual growth rate of more than 2% throughout this period.
Digital Signage
Digital signage is usually some form of digital or electronic display. This could be made with LEDs, LCDs, or even projections. As such, it is not usually a still image. Digital signage is often comprised of videos, changing graphics, and even flashing or scrolling text.
Therefore, digital signage is more flexible and can convey a lot more information than printed signage. Likewise, with bright colors and lights, it can often be more eye-catching.
This can make it more enticing and potentially more effective than printed signage, even though it may be more expensive. Because of this, its market value was estimated to be over $28 billion in 2024. From 2025 through to 2030, its estimated compound annual growth rate is 8.1%.
How to Choose the Right Signage
The impact of signage is fairly self-evident. It’s a huge market because it provides valuable marketing, advertising, and informational services that anyone can utilise.
But how do you know which type of signage is right for you? With so many options, it can be hard to commit to one. Here, we’ll outline some of the different types of signage options available and why they might work for you.
1. Outdoor Signage
The first step is to determine where you need signage. If you need outdoor signage, that helps to narrow down your options. These signs are often more durable and longer-lasting than indoor signage and are more effective as advertisements.
Different outdoor signage may include vinyl banners, billboards, 3D, digital, and monument signs. Each of these has its own strengths and weaknesses, so it’s essential to consider how you want to be perceived when making a choice.
2. Interior Signage
Interior signage is kept indoors, so it doesn’t have to be as durable as outdoor signage. This can make it more affordable in the long run. It’s perfect for showcasing your brand, decorating your store, and providing information to guests. Interior signs can include signs with raised lettering, banners, posters, flyers, wall wraps, and more.
3. Wayfinding Signage
As its name suggests, wayfinding signage is designed to help people find their way. This could be for interiors or exteriors, depending on your needs. Often, they act as signposts, offer small maps, or act as arrows pointing people in the desired direction.
People rely on these signs to get where they need to go, and because of this, people trust them. This trust may then extend to your business or organization, improving your reputation.
4. Fleet Graphics
Fleet graphics are essentially vehicle “wraps”. They are large signs that cover the side of a van, truck, or car. As the vehicle travels from place to place, more people see your advertising and learn about your brand.
Essentially, they act as moving billboards and can be incredibly valuable.
Choose Signworks for All Your Signage Needs
At Signworks, we can create the perfect sign for you. Along with a wide range of sign options, we also offer branding and graphic design solutions. No matter where you’re at with your marketing, we can help you get further.
With our expert support, you can define your business and stand out from the crowd. If you’re ready to make an impression, reach out to our team today.