Signage is what stops people in their tracks. It attracts customers, showcases your brand, and helps to build and extend your reach. But this only works if you have the right kind.
So, what type of business signage is right for you? In this article, we’ll cover various industries and discuss the type of signage that is most effective for each.
With this understanding, you’ll be able to confidently choose the signage that will enhance your business.
Looking for personalized business signage? Reach out to Signworks Thinks today. We offer high-quality design, fabrication, and installation services. Enjoy commercial signage that sets you apart.
Different Industries and Signage
Signage should accurately reflect your business and provide information to your target audience. Different industries may utilize different signage to convey their messages more effectively.
Here, we’ll break down the preferred types of signage for each of these industries and how they should be used.
1. Retail and Shopping Centers
Retail stores need eye-catching signage that promotes their business. Typically, this involves using large, illuminated, or dimensional signs to draw people in from the street.
A-frames and banners can also be used to highlight key promotions. By emphasizing your offerings, you attract more people.
Larger shopping centers may also need to invest in wayfinding signs. Wayfinding signage is a type of directional signage. It provides clear information on how to reach different places. This makes navigation easier and improves customer experiences.
2. Hospitality
Cafes and restaurants often need similar signage to retail stores. However, they should be more focused on displaying key information about the business.
Illuminated and dimensional signs can draw the eye to your offering. A larger menu board ensures customers can quickly find what they want and encourages them to eat in.
3. Corporate
Office and corporate spaces need to uphold a professional image. A variety of different signage types can be used to do this, such as:
- Non-illuminated Signs: These can add a sophisticated touch to interiors, highlighting your business’s brand.
- Wayfinding Signage: Workers and clients can more easily navigate your offices.
- ADA-compliant Signage: Accessible braille signage can ensure your business is inclusive.
4. Education
Schools and colleges have a lot of information they need to share. Many have large campuses that require navigation and rules for different areas. Similarly, they want to make an impression on students, staff, and visitors.
This is why wayfinding and ADA-compliant, non-illuminated, and monumental signs are often used in the industry. Monumental signs, in particular, act as a statement piece that encapsulates what your school stands for.
5. Healthcare
Healthcare is a vital field that provides people with essential resources and support. Hospitals, pharmacies, and clinics all need to be able to convey necessary information accurately.
As such, they often use wayfinding signage, informative signage, and ADA signage. Likewise, some healthcare practices may benefit from illuminated street signage. This may make it easier for people to find your services, as healthcare advertising can be understated.
Which is Right for You?
Ultimately, which type of signage is right for your business depends on your needs. Do people often walk by your store because they don’t know you’re there? You may benefit from illuminated signage to draw the eye.
Do you often receive complaints about customers or visitors getting lost? Wayfinding signs can enhance the customer’s experience and improve your reputation.
Before committing to a type of signage, carefully consider the areas where your business may need improvement. Ensure your signage addresses your concerns directly and effectively.
Tips for Customizing Your Signs
Even if you know what type of signage you need, you still need to ensure the design is right. A poorly designed sign is not only ineffective, but it could also turn customers away.
Here are just a few tips you can use to design the perfect sign:
- Keep it simple and concise
- Share specific information
- Use contrast to help your design stand out
- Use a hierarchy to stagger the most important information to the least important
- Ensure your signage font, spacing, and sizing are readable
Get Started With Signworks Thinks
Does your business need updated signage? Whether you need to convey information, offer promotions, or simply showcase your business, customized signage could be the solution.
At Signworks Thinks, we offer design and fabrication services to create the perfect signage for your business. Along with professional installation, you can ensure your new signage seamlessly fits your space. To get started, contact us today.