Commercial Signage
Commercial Signage
Custom design and installation to better your business.
Commercial Signage Indianapolis and Beyond
Did you know that one of the first (and most important) signs that a company can invest in is their building or shop front sign?
Exterior signage, and commercial signage in general, can be much more effective than you may think!
If you want to increase your customer base and your revenue, professional and eye-catching US-based commercial signs can do just that.
Having an eye-catching sign can attract the attention of your customers, clearly showing them who you are and enticing them to come and interact with your business.
The right sign and its custom design will leave a lasting impression, helping people to remember your brand and recommend it to others, effectively doing your advertising for you!
Whether you’re interested in exterior signage, vehicle wraps, or anything in between to increase your visibility, commercial signage is for you.
Do I Need Commercial Signage For My Business?
If you have a business, you know how crucial certain aspects of it are. You have all your ducks in a row when it comes to what you do day-to-day and how the finances are managed, both of which are incredibly important!
What you may not have known, however, is how high signage is on the must-haves list.
Commercial signage comes in many forms from exterior signs to interior designs, fixed signs to signs on the go, and all that’s in between. Whether somebody is on the lookout for signage for a business, government office, or anything else in the commercial world, signage will communicate where to find them and what it is they do.
As such, it’s crucial to make sure that signage is spot-on! For example, monument signs need to be large enough to advertise a business’ location, products, and services, and placed in the right area to direct traffic effectively.
Meanwhile, vehicle wraps are displays on the go, so designers consider and alter the process in accordance with the project.
Regardless, signage needs to be customized to make for eye catching advertising and promotion, and so can make a significant difference in the success of a company.
Types of Commercial Signage
Commercial signage is far from a catch-all, one-size-fits-all approach for every business. Depending on what your company does and the message you want to convey, graphic designers work on creating exactly what you want to communicate with your signage so that visitors know exactly what they’ll be getting.
Illuminated Signage
Looking to make a bright impact? Illuminated signage is visible during low-light conditions such as at night or in areas without much natural light, helping draw peoples’ attention. Illuminated signage uses various lighting techniques like LEDs, neon lights, and fluorescents to ensure 24/7 advertising for store fronts and anywhere with poor nighttime visibility.
Non-Illuminated Signage
Non-illuminated signage doesn’t contain any lighting elements, so it relies on natural light or reflected light for visibility. This is often a good option for conveying messages that only need to be seen during the day. They’re also typically more cost-effective than other types of signage.
LED Signage
LED (light-emitting diodes) signs are bright and colorful and are used both indoors and outdoors. LEDs can be used to display images as well as text, making them eye catching any time of day or night. LED signage is typically energy efficient and eco-friendly, so it leaves a lasting impression in all the best ways.
Dimensional Signage
Dimensional signage is also known as 3D signage or raised letter signs. Since they’re three dimensional, they add texture and depth to what would otherwise be a traditional flat sign. This type of signage typically creates a strong visual impact and looks professional and sophisticated, and is often used for store fronts, office building exteriors, and interior signage for all types of businesses.
Way-Finding Signage
Knowing where you need to go is one thing, but in a new area, this can be easier said than done. Way-finding signage helps by providing clear directions to places inside and out. It’s often seen in airports, hospitals, shopping centers, and schools, while also assisting outside by directing people to tourist attractions, public transport stations, and so on.
Monumental Signage
Monumental signage is as architecturally impressive as it is highly visible and durable. These large signs often include structural elements that fit in with the surrounding environment, adding a touch of grandeur. They’re often used at the entrances to gated communities, business parks, schools, government facilities, and other places of interest.
ADA Signage
ADA signage aims to help people who are visually impaired to locate and make their way around places safely. This is typically done by incorporating Braille on signage so that it can be read both visually and through touch. These signs are often found in public buildings such as hospitals, schools, and libraries, as well as airports and other transportation hubs, hotels and resorts, and many commercial spaces.
Additional Commercial Signage Services
At Signworks we offer a full commercial signage service from logo creation and graphic design through to assisting with installation.
Logo Creation
A well-designed logo can make all the difference when it comes to business branding. Ensuring your logo represents your business’ values and interests is paramount, as it shows customers exactly who you are and what you do. With this, your brand will be easily recognized and its identity cemented.
Branding
Effective branding helps to convey a brand’s personality, voice, values, and unique offering. Standing out in a competitive market isn’t easy, but exceptional branding can help draw eyes to a business’ sign and feet through its door, resulting in potential profits. Ensuring a brand’s image is conveyed through the right sign will help set it apart from its competitors.
Signage Permitting
Signage permitting makes sure all signage is legally installed in accordance with local regulations and zoning ordinances. This process involves research and planning, consulting with authorities, the sign permit application, and review and approval. If necessary, it may also include modifications and resubmission. As signage needs to fit into many legal parameters, it’s crucial to obtain the necessary permissions before erecting any signage.
Ready to maximise your business’ visibility with eye catching commercial signage?
Our Commercial Signage Process
Our commercial signage process involves many steps to ensure effective branding for you and your business. This looks like:
Designing & Planning
- Understanding business needs and customer flow
- Collaboration with business owners and marketers
- Incorporating brand identity into design
- Ensuring readability and visibility of signs
Manufacturing & Installation
- Selection of high-quality, durable materials
- Compliance with safety and regulatory standards
- Importance of professional installation for effectiveness and longevity
Maintenance & Support
- Need for regular inspection and maintenance
- Damage control and repair services
- Updating signage systems in line with branding or regulatory changes
The Impact of Effective Commercial Signage
Well-designed signs contribute to brand visibility, ultimately increasing customer engagement. Whether you run a small store, the local cafe, or a large educational institution, signage plays a significant role in driving business success.
By increasing your brand visibility with well-designed signage that draws the eye, you enhance your brand recognition at the same time.
This can lead to an increase in sales and conversions and increased trust and credibility with new and existing customers, making for a cost-effective marketing strategy.
From Custom Design to Final Installation
Exterior signage and interior signs are both fantastic ways to create and leave a lasting impression on anybody who may be interested in your business. Commercial signage is far from limited, so feel free to imagine the possibilities and dream where they could take you.
Get Started Today
For over 30 years Signworks has been providing graphics and marketing all across the United States so you can tell your story.
Our graphic designers are skilled in bringing your brand to life and ensuring you’re seen in just the way you want to be.
Plus, our strong command of sign permitting, zoning allowances, engineering, and fabrication make us the national industry leader in commercial signage.
For commercial signage that’s on track for long-term impact, contact us at Signworks today.
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