Elevate your Lexington enterprise with bespoke design and installation.
Have you ever considered that one of the initial (and crucial) investments a business can make is in their building or shop front signage? Exterior signs, including commercial ones, are often more important than you might believe! If the aim is to expand your clientele and boost your profits, expertly crafted and appealing commercial signs can make it happen.
A standout sign is key to grabbing your customers’ attention, giving them a clear idea of your brand and inviting them to engage with your offerings. A well-designed sign can become memorable, making it easy for people to think of your brand and share it with their network, becoming your unofficial marketers! If you’re looking at boosting your brand’s presence through outdoor signs, car wraps, or any other means, turn to commercial signage.
In the world of business, many tasks demand your attention. While you’ve perfected daily operations and financial strategies, you might be surprised to realize the importance of signage on your to-do list.
Commercial signage comes in many forms from exterior signs to interior designs, fixed signs to signs on the go, and all that’s in between. Whether somebody is on the lookout for signage for a business, government office, or anything else in the commercial world, signage will communicate where to find them and what it is they do. As such, it’s crucial to make sure that signage is spot-on!
For example, monument signs need to be large enough to advertise a business’ location, products, and services, and placed in the right area to direct traffic effectively. Meanwhile, vehicle wraps are displays on the go, so designers consider and alter the process in accordance with the project. Regardless, signage needs to be customized to make for eye-catching advertising and promotion, and so can make a significant difference in the success of a company.
Commercial signage is far from a catch-all, one-size-fits-all approach for every business. Depending on what your company does and the message you want to convey, graphic designers work on creating exactly what you want to communicate with your signage so that visitors know exactly what they’ll be getting.
Looking for a radiant presence? Lighted signage ensures visibility during periods of low light, whether it’s night or in places with minimal daylight, pulling in viewers’ attention. With diverse lighting options such as LEDs, neon tubes, and fluorescent lights, it offers ceaseless advertising, ideal for store exteriors and locales with limited night visibility.
Devoid of any lighting components, non-illuminated signage depends on daylight or ambient light reflections for its visibility. They’re suitable for messages intended mainly for daytime audiences. They tend to be more budget-friendly compared to lit signage.
LED (light-emitting diodes) signs are bright and colorful and are used both indoors and outdoors. LEDs can be used to display images as well as text, making them eye catching any time of day or night. LED signage is typically energy efficient and eco-friendly, so it leaves a lasting impression in all the best ways.
Known by names like 3D signage or elevated lettering, dimensional signage offers a step above the conventional flat signs by introducing depth and texture. It carries a commanding visual presence, exuding professionalism and elegance, making it a favorite for business storefronts, exterior building signs, and interiors.
Being aware of your destination is different from navigating unfamiliar terrains. Way-finding signage steps in to offer clear pathways both indoors and outdoors. Commonly found in places like airports, hospitals, malls, and educational institutions, they also guide visitors outdoors to tourist spots, transit points, and other locations.
Monumental signage is as architecturally impressive as it is highly visible and durable. These large signs often include structural elements that fit in with the surrounding environment, adding a touch of grandeur. They’re often used at the entrances to gated communities, business parks, schools, government facilities, and other places of interest.
Aiming to serve individuals with visual limitations, ADA signage embeds Braille for a dual reading experience—visual and touch-based. You’ll frequently spot these in public facilities like schools, healthcare centers, and libraries, but they’re equally prevalent in transportation zones, lodging establishments, and a multitude of business environments.
At Signworks we offer a full commercial signage service in Lexington, from logo creation and graphic design through to assisting with installation.
The power of a well-crafted logo in branding cannot be understated. It’s vital to ensure it mirrors the ethos and offerings of your business, offering a clear profile to your customers. This ensures your logo fortifies brand recognition and solidifies brand identity.
For a brand, its character, tone, values, and unique benefits become visible through effective branding. Navigating the competitive landscape can be challenging, yet standout branding can attract onlookers to a company’s sign and draw them in, paving the way for prospective business. Aligning the brand’s identity with the signage distinguishes it from the competition.
Signage permitting assures signs are legally compliant with the locale’s regulations and zoning directives. Research, engaging with relevant authorities, the act of applying for the permit, and then its assessment and green-lighting comprise this process. In instances, there might be a need for alterations and re-submission. Before putting up any signage, obtaining all mandatory consents is of the essence.
Set to amplify your business’s presence with attention-grabbing commercial signs?
The process of developing our commercial signage involves various stages to guarantee impactful branding for both you and your enterprise. It appears as:
Well-designed signs contribute to brand visibility, ultimately increasing customer engagement. Whether you run a small store, the local cafe, or a large educational institution, signage plays a significant role in driving business success. By increasing your brand visibility with well-designed signage that draws the eye, you enhance your brand recognition at the same time. This can lead to an increase in sales and conversions and increased trust and credibility with new and existing customers, making for a cost-effective marketing strategy.
Exterior signage and interior signs are both fantastic ways to create and leave a lasting impression on anybody who may be interested in your business. Commercial signage is far from limited, so feel free to imagine the possibilities and dream where they could take you.
Signworks has been at the forefront of the graphics and marketing domain in the United States for over 30 years, aiding businesses in narrating their journeys. We pride ourselves on our skilled designers who breathe life into brands, making sure they shine as envisioned. With a firm grip on sign licensing, zoning provisions, structural engineering, and sign making, we’ve cemented our position as a leading name in commercial signage nationally. For signs designed with lasting impressions in mind, get in touch with Signworks.