WAYFINDING SIGNAGE: IMPROVE VISITORS’ EXPERIENCE, SAFETY AND PRODUCTIVITY
Making your business an accommodating and comfortable place for visitors is no trivial matter. Each business has a unique story to tell, but that story can’t be told if guests are lost, confused or unable to connect with the events and locations in and around your facility. Used properly, wayfinding signage can be a valuable tool to orient visitors to your location and translate your brand. Don’t know where to start? Engage a wayfinding expert to conduct a wayfinding audit and make recommendations.