No matter the industry you’re in, as a business owner or operator you know that advertising is key. After all, nobody’s going to know who you are if you don’t tell them! One of the best ways to get your name out there is to spell it out in lights— literally. It doesn’t have to be flashy, and it doesn’t have to be huge, but it does need to have your business’ name on it for you to be noticed by your potential customers.
This blog explains the top 4 benefits of commercial signage for your business. For personalized advice or to get started on your business signage, contact our helpful team at Signworks today.
What is Commercial Signage?
When you imagine commercial signage you may think of huge flashing billboards or light-up displays. While these are certainly popular and effective for many businesses, they’re not the be all and end all of commercial signage. Your commercial signage can be as big or as small as you like, and it doesn’t need to be plastered everywhere to be effective.
The Top 4 Benefits of Commercial Signage
According to a study by the University of Cincinnati, without optimal signage, a business can potentially lose up to 60% of its customers. That’s a lot of profit to be walking past your door to be spent elsewhere!
- Increase Customers
Not everybody shops in the same way. If your sign is enticing and professional, you can draw in passers-by with just your sign itself. And don’t underestimate the importance of color and style in addition to simply displaying your business’ name. In the University of Cincinnati study, 76% of consumers entered businesses based on their signage. That could be an additional 76% increase in foot traffic by utilizing just one method of advertising!
- Raise Profits
Commercial signage draws in impulse buyers, and they’re more common than you may think. According to Ketchum Global Research, 7 out of 10 consumers said they bought a product or used a service thanks to the business’ sign drawing their attention. The consumers have spoken, and so have their wallets.
- Promote Your Brand and Improve Trust
Aligning your business with a certain logo, color scheme, or phrase will help you stick in consumers’ minds. These are all examples of branding, which helps to set you apart from your competitors. When you’ve formed your brand identity you’ll be easily recognizable to consumers, and over time this promotes your brand. From there, consumers become customers, and their trust in you increases with consistent signage.
- Cost-Effective
A quality sign for your business will last for years. This investment will likely save you more money in the long run than using inferior signage that needs to be replaced frequently. Additionally, consumers can reject other types of advertising which you spent your hard-earned money on. Flyers and print ads can be thrown away, and consumers can turn off their TV when an ad comes on or scroll past an online advertisement. Signage is there to stay, saving you in advertising costs.
Ready to Create Your Sign?
If you’ve been thinking about commercial signage for your business, this may just be your sign to do so! At Signworks we create signage for customers all across the US, using our skills in branding and graphic design to design and implement your professional signage built to attract customers and increase profits. To get started on your signage, click below to get in touch today.