Apartment signage may not be one of the first things you think of when you think of apartment complexes, but it’s a much more crucial aspect than you may expect. Apartment signage does more than just point people in the right direction— it also increases the value of the complex itself. How? Well, in a few ways. Let’s dive in!

This blog explains how apartment signage adds value to apartment complexes while fulfilling its original intended duties. If you’re looking for further information or are interested in new signage for your apartment, contact our team at Signworks today.

Make A Good First Impression

Whether you’re trying to attract prospective tenants or buyers, first impressions count for a lot. You may have a beautiful building on the inside, but if the outside features an old, broken, and/or flickering sign and that’s the first thing people see, that first impression isn’t going to be the best.

Having apartment signage that stands out for all the right reasons can make all the difference. Fraying, blinking, or faded signs can give the impression that you don’t care about the building and therefore you don’t care about potential new tenants or owners (and we know you do). If this sounds like your apartment signage, amending this immediately will help you immensely. Ensure it looks good, is visible, and conveys all of the information to help people find and identify your building.

Put Your Building On The Map

Everybody knows the feeling of being lost in a new city or town, and how much it stinks. When your family is coming from out of town to visit you for the first time, you don’t want ‘getting lost’ to be their first impression!

It’s one thing to tell your family coming into town for Thanksgiving that you live at 101 Main Street. Sure, they can put the address into their map or GPS of choice and the app will tell them where it is, but it doesn’t solve the problem of where it is in relation to anything else. Enter: Apartment signage.

If your apartment complex looks similar to the one next door, the one next door to that, and the one next door to that, you run the risk of your great aunt getting lost, and nobody needs that extra stress. If your apartment has signage, however, you can give her the name of the complex or describe what the sign looks like to help her find her way.

It’s All About Branding

Signage is part of Branding 101. This important aspect gives your complex a polished and professional look that people will flock to over the complex down the road that has no apartment signage (or signage well past its use-by date). When people get to know and recognize your brand, their trust in you will grow, which will put you at the front of their minds when their friends or family ask for recommendations.

Keeping Up Appearances

One way to add value to your complex is to invest in its appearance, which starts with apartment signage. It’s the first thing people will see when they pull up, so you don’t want it to be lacking! If you’ve made over your apartment complex on the outside and/or the apartments inside, it only makes sense to apply the same updates to your signage. You’ve added value already, so go on and take that little extra step that can make all the difference.

Keeping Up With The Times

Apartment signage should reflect its building’s sophistication and ability to keep up with the times, which means it may need to be updated every so often, but it will pay off in the end.

However, you can keep these costs low by making your apartment signage easily adjustable, making your signage investment pay for itself again and again. If your apartment signage is made from high-quality materials, it will be easier for adjustments to be made over time which will both save you money upfront and ensure prospective tenants and buyers keep rolling in.

Demonstrate Attention To Detail

It’s the small things that can have the biggest impact. Apartment signage, in addition to the often-overlooked aspects such as the HVAC system, landscaping, and lighting can turn a tenant’s mind from a ‘maybe’ into a ‘yes’ more easily than you may think! They will be comparing your complex to others they’ve seen and weighed up their options, and your attention to detail could be the deciding factor.

That Community Feeling

Even if your complex has a name, if it doesn’t have a sign, it just isn’t the same. Putting your apartment complex’s name on your sign will help people see it as more of a community than just a building, which then raises its desirability and therefore its profitability.

Keeping good, quality tenants can be difficult when there’s so much competition out there. Same as when you’re finding new tenants, keeping the ones you have is all in the details. Apartment signage will help tenants and owners feel part of their community, helping them to make connections within the building and want to stick around. With that, you’re decreasing your vacancy rates and saving on marketing and cleaning costs, which can burn a hole in your pocket quickly.

Interested In Apartment Signage?

If your apartment complex could use some sprucing up, starting with its friendly greeting committee, its signage, Signworks is the team to call. We’ve been creating first impressions that last for over 30 years, and would love to make your apartment our next project. To get started on your new apartment signage, contact our team at Signworks today.