Do you have a business? Then you need a sign! As for what type of sign— that’s where it can get tricky. With so many options available, it can be difficult to figure out which type would be the best fit for your company.
Between indoor signs, outdoor signs, and all the types across both categories, it can be an overwhelming process. But it doesn’t need to be!
This blog will show you the different types of signage available, to narrow down the type best suited to your business. For further information or to get started on your sign, contact Signworks today.
Which Type of Signage is Best For My Business?
Your design is complete— great! Your graphic designer has knocked it out of the park and the hard work is done. From here, it’s the fun part and it’s all up to you. Whether you’re heading a Fortune 500 company, a lemonade stand, or anything in between, your customers need to know where to find you.
Firstly, what’s your budget? You don’t want to overspend on a hugely expensive sign when a smaller and less pricy one will do the trick.
What’s the weather like? Your outdoor sign will need to be durable against the elements, whether it’s rain, snow, or sun.
How much space do you have? If your business is within a mall or shopping center, you may be restricted to a certain size. In any case, check your local laws.
An outdoor sign should attract customers to your business. Whether they’re simply walking past or were on their way to you specifically, you want to be recognizable.
A-Frame Sidewalk Signs
Great for cafes, coffee shops, and restaurants, these lure your customers in with their combination of eye-catching graphics and delectable descriptions. They’re also useful for any type of business to display opening hours or promotions and specials.
The classic outdoor sign which never goes out of style. Typically used to advertise events, they’re also great for longer-term use. Banner signs are printed so they’re customizable to any size, shape, or color you like.
Whether it’s a yard sale or an upcoming event, yard signs are very effective solution for a more temporary occasion. Yard signs are also cost-effective, lightweight, and water-resistant.
LED Message Centers
When you need to quickly and regularly change the information you’re providing, LED message centers are your best bet. They typically display essential information that varies throughout the day or week, like upcoming school or church events, or the weather.
Once your customers are inside, they’ll need more specific information. You can display that on:
If your company is located within a larger building, your customers will need to know where to go to find you. This increases traffic flow throughout the whole building, allowing everybody to quickly get where they need to go.
Once they get to you, you want to assure them they’re in the right place. A beautiful lobby sign will strengthen your brand and instil confidence in your customers.
Trade Show Displays and Exhibits
When you’re at a trade show, you’re often competing with many businesses similar to yours. To stand out and rise above the rest, draw attention to yourself with stunning multimedia or pop-up displays. Plus, they take much less time to set up than you’d think!
Show off your aesthetic by adorning your feature wall with a mural or wall wrap. These typically use vinyl wallpaper and can be printed to any shape or size. For added fun, make it stretch to the ceiling. The options are endless!
This is Your Sign to Get a Sign
We hope this article has inspired you to think about your signage needs, and discover the types best suited to you. At Signworks, we’ve been working for over 30 years to create long-lasting impressions on thousands of businesses across the country. Whether you need signage for your storefront, church, school, or university, we’ve got your signage needs covered. To get in touch with us give us a call on (317) 872-8722 or click below to send an enquiry.