As a small business owner, your job demands that you take on all sorts of different responsibilities. From accounting to customer service, staff management to branding, there are a lot of tasks piling up on your plate. Something else for all business owners to consider is how they can best use signage to their advantage. Correct signage will grab attention and guide customers into your building, but it takes careful planning to make that happen. Keep reading to learn all our top tips for choosing the right signs to promote your small business.
For personalized advice, contact our team at Signworks today.
The Power of Business Signage
Finding the correct sign will make a world of difference in your small business’s success – that’s just a fact!
Signage is important to help capture the attention of potential customers and draw them into your business. Signs, logos, and brand messaging are essential to helping people in your local community to recognize your business and choose to engage with it. With the right signs on your side, you can make a lasting impression on your local area and attract more fresh clientele than ever before. Both exterior and interior designs are crucial to ensure that the identity of your brand is clear and that you are providing all key information needed by potential customers.
Full business signage design requires both interior and exterior signs for a range of purposes. Before we jump into some tips for finding the right signs, here is a quick breakdown of some common types of signs your business may need:
- The exterior building or awning signage
- Wayfinding and directional signage
- Window graphics
- Lobby signage
- Interior wall graphics, logos, and signage
- Entrance signage to display business hours and key information
- Vehicle graphics
- Parking and traffic signage
- And much, much more!
Pick the Right Colors
Colour scheme is imperative to impactful signs. It’s not just about having consistency across all your signs or being committed to pre-chosen ‘brand colours’. Having a solid brand is obviously important, but when you refuse to stray away from your selected shades you risk damaging the impact of your signage.
When there isn’t enough contrast between hues, all the colours can blend together into one big blur. This can make it almost impossible for passing customers to make out the details of your signs from a distance, limiting the number of people who will notice your small business and engage with it. Consider carefully how your chosen colour scheme works as a completed product and how the sign itself will look from a distance. Will the colours stand out against the other signs and buildings on the street? Do they complement your building design and branding nicely?
Stand Out From the Crowd
Modern branding has taken a turn toward more minimalistic, edgy, and contemporary designs. Too many small business owners feel a certain pressure to fit these expectations, confining themselves to look like every other business in their local area. However, this makes it harder to get noticed – and, ultimately, your signs need to showcase the unique specifics of your small business.
If your signs don’t explain what your business does, then you’re going to lose name recognition. You need to showcase your industry niche on your sign. If people can’t tell what your business offers, they aren’t going to care enough to find out. Whether you use images, logos, or a tagline, you need to ensure that your sign can effectively communicate what your business does and what sets it apart. Don’t fall into the trap of making your signs look like everyone else’s… individualism is going to be your friend!
Prioritize Clarity
At the end of the day, clarity needs to be your top priority. It goes above artistic flair, and it certainly goes above packing as much information and branding into the sign as possible. Remember: signage is there to communicate with people! Sometimes, logos and signs can be confusing. If your signage isn’t clear, people won’t know what to do with it. The golden rule is that ‘less is more’. Keep your design clear and to the point. Don’t leave anybody wondering who your brand is, where they can find it, or what it does.
Call Signworks Today for Expert Business Signage Designs
Always choose custom. When you’re finding the perfect signs for your business, you want to ensure that you have full control. By partnering with Signworks, you can benefit from the experienced advice of highly-skilled experts without ever having to compromise on your creative control. Together, we can build top-quality signage that advocates for your business, communicates your brand story, and draws positive attention from potential customers. Call us to chat with a friendly Signworks team member, and let’s start your design journey today.