Signage is one of the oldest and most reliable forms of commercial advertising. It’s tried and true. They display key information, showcase your business’s personality, and catch your target audience’s attention.
But how can you make sure you are using your commercial signage effectively? Understanding the different types of signs available and where they can best be used can help you enhance your advertising prowess.
This article uncovers the top five main categories of commercial signage and their benefits so you can choose the right ones for your business.
To explore a wide range of signage options or create the perfect custom piece, contact our team at Signworks Thinks today.
1. Interior Signs
Interior signs are incredibly useful and common for commercial properties. They come in a wide range of shapes, sizes, and styles, allowing businesses to customize and personalize their spaces. Likewise, they are protected from the elements, allowing for more detailed, delicate, and complex designs.
Furthermore, their uses are almost never-ending. Many can be used to help customers navigate your store, highlight promotions or menus, or simply enhance your brand and aesthetics.
2. Exterior Signs
Exterior signs are also fairly self-explanatory. They are generally made of sturdier materials, allowing them to withstand the weather and other outdoor elements.
These signs are usually the first ones your audience will see, making a lasting impression of your business. This is why they need to be more eye-catching and clearly display the necessary information.
For instance, exterior signs around or near the entrance to your shop increase the chances of brand recognition and engagement. They likewise showcase your business’s personality.
Monument signage and free-standing exterior signs are also simple, professional, and effective ways of directing people toward your business. These can be placed almost anywhere and are heavy-duty and long-lasting.
3. Temporary Signs
Temporary signage is an incredibly versatile form of commercial signage. They come in a range of shapes and sizes, but what makes them different is that they are not necessarily built to last.
This makes them a more affordable advertising option, allowing you to potentially purchase more of these than other forms of signage. With more, you can spread information about your business much further, reaching a wider audience and attracting more traffic.
Some examples of temporary signage include banners and yard signs. When placed thoughtfully, these can also increase your connection with the area and help you maintain strong relationships with your local community.
4. Illuminated Signage
Illuminated signage refers to any signage that lights up, regardless of the method used. Many illuminated signs use LEDs, neon, or fluorescents to light up their text, logo, or images.
These are usually outdoor signs, but in some cases, smaller signs can be used to add a touch of character, nostalgia, and charm to an indoor space. They are designed to draw the eye with steady, blinking, or even changing lights.
While they do consume some energy to run, they ensure your information is visible day or night. This might be the competitive edge you need to stand out from the crowd.
5. Dimensional Signage
Dimensional signage is when a sign, rather than being flat or one-dimensional, uses the third dimension to stand out. Usually, these are made by cutting out individual letters, a few inches thick, and arranging them naturally to form a business name or catchphrase.
These raised letters create a strong impact, adding character to your store and making your business seem more professional. Furthermore, they can be used for both exterior and interior purposes, making them a versatile choice.
Likewise, they can be made of a range of materials, including steel, aluminum, solid acrylic, and even wood. Each is able to convey a slightly different impression of your business.
Choose Signworks Thinks for all Your Commercial Signage Needs
No matter your choice or commercial sign preference, Signworks Thinks has you covered. With a multi-disciplinary team ranging from designers and brand strategists all the way to fabricators and craftspeople, we offer your business the expertise needed to ensure every sign delivers.
We’ll work closely with you to create showstopping, high-end, and professional signs that attract your audience and help you stand out from the competition. No matter how detailed or complex your vision, we’ll help you realize it.